Need Creative Marketing Ideas? « Kathryn’s Zen Real Estate Blog

yogapose2 I’m sorry but I just have to say that all of this negative energy about our Las Vegas Real Estate market just makes me smile……it’s the same reaction that I see in my yoga students. There are those who come out of my class perspiring and saying whew, that was a tough class, their muscles ache, complaining that it wasn’t what they expected, etc. (These are my beginning yoga students) and then there are those who come out with a look of bliss and tell me how much they enjoyed the challenge.

Why the difference–same class, same teacher but totally different experiences. I see the same thing in real estate, agents who are taking advantage of the market and making more money than they did last year. Because when the market changed, they changed their marketing! Without exception those agents got out of their comfort zone and started doing something different.

So operating on the honor system here fellow blog reader, I will share with you a creative marketing idea if you will share just one with your fellow bloggers–post it in the comment section and earn a karmic credit!

My marketing tip is find your local business development organization and find out what new companies are moving to town. Then take out an ad in their company newletter for your relocation services.

Okay, now your turn.

Billy Ethridge Says:

August 26, 2007 at 11:50 am

Your marketing tip embodies a basic principle a friend pointed out to me — make your business a creative project rather than an arduous duty. Then “who you are” about your real estate business changes, you generate ideas that surprise you, and the results appear to take care of themselves.

To followup on the same tip with a related one, try thinking of all the things you can do to make your relocation business likely. For example, learning all you can about Las Vegas and particularly the communities (within Las Vegas)in which you market. The schools, available 55+ housing, condos, luxury homes, shopping centers, employment (including resources such as executive recruiters — and keep in mind that if one spouse is moving due to a job transfer, often the other is seeking a job), entertainment information, etc. There’s no end to the self-education about your city and community. The more you know, the more empowered you are to help the relocating person make as “seamless” a move to your city as possible.

In the same vein, build your network of complementary professionals such as a rental housing AND apartment specialist(s), executive recruiter, temporary employment agent, plumber, painter, and others.

Also consider your network of real estate agents in other cities. If your relocating prospect does not yet have a listing agent in his/her city-of-origin, how would you help him find one? (Think “listing referral fees”!)

Yet another point: position (“brand,” if you will) yourself as a relocation professional. Enrich your website with information that likely will interest the relocating person. Keep in mind that, no matter how successful, wealthy, confident, and secure a person is, that moving to a new town is full of unknowns and tension. If you can be that real estate professional who is both technically skilled in real estate AND your are warm and welcoming, your chances of getting relocation business are high. Having a website that shows you’ve been diligent in gathering relevant information for the relocating homeowner helps on both points.